Influencing the Influencer — A Series: The Next StepsOf course, there’s more to tell about the ebbs and flows in influencer marketing. Where exactly you need to go doesn’t mean there’s one…May 10, 2021May 10, 2021
Influencing the Influencer — A Series: The Creator’s PerspectiveWelcome to Part 2 of this series where we delve into the POVs in influencer marketing. In Part 1, we looked into the brand’s perspective in…May 5, 2021May 5, 2021
Influencing the Influencer — A Series: The Brand’s PerspectiveTo influence or be influenced? That is the question.May 4, 2021May 4, 2021
Soccer Meets Esports For Fandom FrenzyFootball. Futbol. Soccer. Sokker. Calcio. Pediludium.Apr 30, 2020Apr 30, 2020
The NFL Virtual Draft Paves Way For Esports DraftsLast night, the NFL Virtual Draft happened with less of the glamor and the pizzazz. But, it was a spectacle. Families were cheering next…Apr 30, 2020Apr 30, 2020
NBA Adds Esports Among Its PlayersNBA players are back at it on the court. Well, the virtual court. Playing through the “NBA 2K Players Tournament”, we’re looking at an…Apr 29, 2020Apr 29, 2020
Formula 1 Has The (Internet) Speed To Win In GamingI’m in the driver’s seat of a Formula 1 car in the middle of the grid. The engines are revving. My hands are shaking. I’m not ready to…Apr 29, 2020Apr 29, 2020
The Effects of Staying at Home in the Esports IndustryThese past few months have been tumultuous in the physical world, to say the least. The virtual world, however, is gaining greater…Apr 29, 2020Apr 29, 2020